For some, tequila is the scariest of the 5 white liquors. Ojo Rojo looks to tackle the harsh hangovers and bad reputation that tequila has acquired. Designed to be a competitor with the cheap tequila you might find in a bar well, this brand brings a clean design and good tequila to your local bar for the same cost as some lesser-priced brands. A unique color palette for this brand sets it apart from competitors.